HamptonRock Partners is pleased to announce the sale of Flywheel Brands, Inc. (“Flywheel”) a family-owned business, to The Distributor Exchange (“DX”), a division of iPROMOTEu, a portfolio company of Champlain Capital.

Founded in 1981 and based in Chattanooga, Tennessee, Flywheel is a leading, vertically integrated merchandising, print and e-commerce platform servicing enterprise and multilocation customers throughout the United States. Flywheel provides custom merchandise, branded apparel, in-house print production, decoration, and fulfillment services, along with integrated warehousing and multi-location distribution.

iPROMOTEu is one of the largest service providers to distributor organizations in the promotional products industry serving over 1,700 distributors and salespeople across the United States and Canada.

HamptonRock Partners served as exclusive financial advisor to Flywheel Brands.

HamptonRock is a leading, boutique, financial services firm specializing in investment banking, transaction advisory services and wealth management.  The HamptonRock team is comprised of seasoned financial services professionals who have been involved in over 300 transactions representing in excess of $30 bn of enterprise value across multiple sectors and situations.  The firm was purpose-built to provide expanded service offerings to select clients. For more information, please visit www.hamptonrock.com.